Deepika Padukone attended the press meet of Levis Strauss Signature.
Star of the biggest blockbuster of this year Om Shanti Om, Deepika Padukone will continue to be Levi Strauss Signature’s national brand ambassador. Levis Strauss also announced their new contest called “Dart-to-Win”. The contest will provide winners to meet and greet Deepika Padukone.
“Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun and universal appeal - attributes that resonate with our brand values and positioning.” said ATP Ramani, Business Head, Levi Strauss Signature™.
Deepika Padukone said, “It is my pleasure to be associated with a brand that provides such an extensive range of clothing for the urban youth. I look forward to working with Levi Strauss Signature® and am happy to endorse the brand.”
With brand endorsements like Parachute, Kingfisher and Levi Strauss, Deepika becomes the biggest name among the new bollywood entrants.
Pictures from Levi Strauss Signature press meet
Reincarnation stories have been tried in Bollywood but rarely have they ever worked (Karan Arjun is probably the only exception). Perhaps this is because these movies never make sense.
Om Shanti Om can be divided into 2 movies…the first half is comedy, SRK, and songs. The second half is the actual story.
The first half is light and fun. The second half is absurd.
Nothing really makes sense in the last hour. The story is supposed to be serious yet there is awkward humor added in. In less than 30 minutes SRK remembers EVERYTHING that happened in his previous life, finds a Deepika duplicate, finds the killer, and devises a plan to get revenge. And the ending is the saddest part of the movie.
SRK deserves accolades for making a mess called Om Shanti Om into a watchable movie. Only he is capable of doing something like this. That is why he is the king of bollywood and that is why this movie is a blockbuster hit.
6.5 OUT OF 10 (This movie should have been called “Shah Rukh Can Make the Trashiest of Stories into Hits”)
T-Series, Hungama Mobile and Viva Entertainment launched the music of Om Shanti Om at a glittering function held in Dubai at the hands of Shah Rukh Khan. This is for the first time that a global premiere of Indian Music has happened outside of India in Dubai both on CD’s and on the Mobile platform.
The event is marking the growing popularity of Indian Music in the International markets and specifically in UAE and GCC. Om Shanti Om, T-Series and Red Chillies Entertainment are catering to this need with this event.
Interacting with the media after releasing the music, Shah Rukh Khan said, “I am excited to introduce the music of my movie to the consumers of UAE. T-Series in conjunction with Viva Entertainment will reach out to Indian Music lovers in the UAE. This event is also special to me as the music will be available on mobile phones and internet. Hungama Mobile is providing an innovative experience to the audience via a new platform. The Gen X is definitely going to be excited with such exciting features and I can say now, mobile will be the next new destination, for music”
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