Ritesh reacts on 'Jaane Kahan Se Aayi Hai' promotion being centered on Jacqueline Fernandez


Ritesh reacts on ‘Jaane Kahan Se Aayi Hai’ promotion being centered on Jacqueline Fernandez

By Editor

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One look at a film title like ‘Jaane Kahan Se Aayi Hai’ and it is apparent that the film has a strong ‘female’ angle to it.

While one can sense that the makers of the film are going all out in establishing the character played by Jacqueline Fernandez, who plays the role of a lovable alien from Venus, one wonders if the film’s lead actor Ritesh Deshmukh was comfortable with the idea of working in a ‘woman oriented’ film? After all there have been quite a few films in the past where he has played the central character.”Par yahan par bhi kehna waala to ladka hi hai naa”, winks Ritesh in a mischievous tone while dismissing the insinuation, “Yes, you do say that ‘jaane kahan se aayi hai’ but the remark is made by the hero.

Jokes apart, there isn’t anything like the film being woman oriented or man oriented. It is a story of a pair which is made of a boy and a girl from two different worlds.”Right from Day One of the film’s promotion, it has been evidenced that quite a lot of emphasis has been on Jackie’s character. Whether it is the talkie promo or the songs which are currently on air, there is Jackie all over.

Yes, the response from audience has been quite positive so far but does Ritesh ever feel sidelined in the entire campaign?”Come on, when you have an alien girl as the USP of the film, it makes complete sense to get that point across”, says Ritesh with genuine care for the product in hand, “The film is being promoted in just the right manner that it should be. It is correct, truly apt and only working positively for the film. Ultimately audience should step into theaters and for that it is imperative that Jackie’s character is known to people much in advance.

“While Ritesh has worked in quite a few films over last 7 odd years, Jackie is just one film old.”All of that doesn’t matter”, Ritesh continues to stick to his team’s vision, “The makers have taken the right decision by having Jackie all over. See, if the promotion revolves just around an established guy, the entire focus may just shift. Audience expectation may also change.

We have seen a number of films like this when someone quite important to the film misses out on reaching out to audience before the release. We definitely don’t want that to happen in ‘Jaane Kahan Se Aayi Hai’ since the film is a love story and audience should know that which are the two actors who form a pair.”In the film, Ritesh plays a young man who is unlucky in love. However, just when he is about to give up, a girl from Venus lands in his arms (well, literally) and from there on begins her search of true love.Also starring Ruslaan Mumtaz, Sonal Sehgal and Vishal Malhotra in principal roles, ‘Jaane Kahan Se Aayi Hai’ has music by Sajid Wajid and lyrics by Sameer. Presented by Warner Bros and a co-production of Nikhil Advani and Mukesh Talreja, the film releases all over on 9th April.

- Rudhir Burman / Sampurn Wire


By Editor on 31 March, 2010
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